Sushma Dwivedi Jindal
CEO · CMO · Founder · Cultural Leader

Sushma
Dwivedi
Jindal

Brand Builder. Cultural Architect. Founder.

I've spent 20 years building brands that earn a place in culture. I've done that through a variety of seats. Agency side at Edelman before entering the venture-backed space at Daily Harvest, Ghetto Gastro and TasteBud. I founded Purple Pundit Project as my commitment to making a difference. Combined with community engagement, these are the things that keep me going!

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Sushma Dwivedi Jindal
About
"I believe the best brands don't just sell products. They shift what's possible."

My career has taken me from the yogurt aisle to the Bronx food scene, from Fortune 500 PR to VC-backed startups, from corporate boardrooms to wedding mandaps. What connects all of it: a conviction that culture is the most powerful marketing tool there is. The people closest to communities should be the ones building for them.

I've been a CEO, CMO, CRO, co-founder, pundit and board member. I work at the intersection of brand, community, and commerce. I'm always building something new. And I'm a very proud mom of two boys. That helps me keep my values aligned in everything I do.

What I Do

Expertise

01

Brand Strategy & Marketing

From positioning and messaging to full-funnel campaign execution. Specialty in CPG with deep chops in food and beverage.

02

Founder Perspective

I've built from 0→1 in both bootstrapped and VC-backed environments. I know what it costs and what it takes.

03

Advisory & Consulting

Interim CEO/President/GM, fractional CMO, marketing communications strategy, and go-to-market for emerging brands and mission-aligned companies.

04

Cultural Leadership

DEI, South Asian identity, inclusive entrepreneurship, and what it means to build for communities that have been overlooked.

Speaking

On Stage

Sushma speaking at Lengua Firechat Keynote Sushma on stage at Celebrity Apex Sushma moderating a panel

I've spoken at brand conferences, startup summits, and cultural institutions on the topics I know best: building brands with cultural integrity, entrepreneurship at the margins, and the future of CPG.

Speaking Topics
  • The New CPG Playbook: Culture, Community & Commerce
  • Building Brands for the Overlooked Majority
  • What BIPOC Founders Actually Need (And Rarely Get)
  • From Operator to Founder: The Mindset Shift No One Talks About
  • Reimagining Tradition: Innovation at the Intersection of Heritage & Modernity
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My Work

Ventures

TasteBud
CRO

TasteBud

AI-powered CPG sampling, reimagining how consumers discover and brands grow. VC-backed and scaling fast.

Visit TasteBud →
Purple Pundit Project ceremony Founder

Purple Pundit Project

Progressive Hindu pundit practice. Inclusive, LGBTQ+-affirming, and deeply rooted in tradition.

Featured in The New York Times, Good Morning America, Bravo's Family Karma, The Washington Post, Brides, People magazine and a host of other media outlets over the years.

Visit purplepunditproject.com →
Advisory & Consulting

Let's Build Something

I work with a small number of early-stage brands, founders, and mission-driven companies each year. The role varies upon the need. I've joined as Interim President/CEO/GM, fractional CMO or CRO, brand strategist, or advisor.

If you're building something that matters and need a partner who's been in the room at every stage, let's talk.

  • Brand positioning & messaging architecture
  • Go-to-market strategy for new products and companies
  • Marketing organizational design, team building & leadership coaching
  • Cultural & community marketing strategy
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Sushma Dwivedi Jindal
Get In Touch

Speaking inquiries, advisory conversations, media requests, or just a good idea?

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